How to improve and track your brand’s AI mentions

Prescy is an AI visibility tool for B2B marketing teams. It shows who is beating you on the buyer questions that matter in AI search — which rival ChatGPT and Perplexity recommend — and, on Monitor, what to do next and whether a later check moved.

No. You can run a live ChatGPT snapshot of buyer questions and see who was named, without creating an account. Monitor is the paid plan: the ranked source queue, weekly rechecks, and a re-test of what changed.

AI assistants are more likely to surface brands when they can find specific, citable information that directly answers the buyer's question. Depending on the measured gap, useful actions can include improving product and category detail, publishing a relevant comparison or buying guide, answering a specific FAQ, adding substantiated customer proof, or clarifying structured data. No individual tactic guarantees an AI mention.

The steps most teams skip are writing the fix and measuring it. Prescy repeatedly asks the questions your customers actually ask on ChatGPT and Perplexity, shows which rival keeps winning, and ranks the reasons you're losing — each marked Confirmed or Emerging with the raw fraction, and a source that comes through on both engines counts for more than one that only repeats on one — so you know which are real before you act.

Google Search Console now has a Generative AI performance report for AI Overviews and AI Mode, rolling out to eligible properties. It shows impressions and which pages appeared, but it does not show the full AI answer, whether the wording mentioned your brand, or which competitor was recommended for a specific customer question.

Prescy complements that report by measuring ChatGPT and Perplexity on your tracked buyer questions — who they recommended, the page they cited, and the excerpt. Prescy does not measure Google AI Overviews itself: there is no reliable, terms-safe way to query that surface, so a number for it would not be trustworthy. Use Search Console for Overview impressions.

Each assistant answers from its own model and sources, so your visibility differs per engine — being well known to ChatGPT says nothing about Perplexity. The only reliable method is asking each engine the same customer questions and checking each answer.

Prescy measures ChatGPT and Perplexity: your tracked searches are asked up to 5× on ChatGPT and 5× on Perplexity every week, each answer is checked for your brand (including aliases and your domain), and results are shown as verifiable counts — "recommended in 12 of 600 conversations" — alongside the verbatim answers, so you can audit every number. It does not measure Claude, Gemini or Google AI Overviews; for Overviews, use Search Console’s Generative AI report.

Prescy deliberately doesn't use a 0–100 visibility score — every vendor calculates one differently, none are comparable, and they mostly exist to make a dashboard look finished. Instead it reports how often ChatGPT and Perplexity recommend a rival over you across repeated samples, with the raw fraction behind every finding ("recommended in 12 of 600 conversations") so you can see what's real rather than trusting one number.

Usually because the AI has more specific, quotable material about them: comparison pages, reviews, documentation, press coverage and community discussion. AI answers favor brands whose content directly matches the question asked. The fix is rarely 'more marketing' in general — it's changing the page ChatGPT already used, or getting onto it. Prescy shows the buyer question, who it recommended instead, the cited URL, and the excerpt from the answer — then re-checks whether AI started recommending you instead.

Yes — AI assistants that browse (Perplexity, Google AI Overviews, increasingly others) draw heavily on pages that already rank well, so strong SEO feeds AI visibility. But it's not sufficient: chat models also answer from training knowledge where rankings don't exist, and one synthesized answer replaces ten blue links, so being #4 can mean being invisible. Treat AI visibility as its own channel with its own measurement, built on the same content foundations.

Social listening monitors what people say about your brand on public social media and the web. AI visibility tracking monitors what AI assistants tell your potential customers when they ask for recommendations — a private, one-to-one conversation no listening tool can see. Both are monitoring tools, but they watch different rooms; the AI room is where a growing share of customer decisions now starts.

Yes — Prescy's free snapshot reads your website, asks ChatGPT a set of live buyer questions, and shows how often you were named plus which domains were cited. A typical snapshot takes about a minute. You don't need an account to see the counts; the finding stays private by default. Monitor unlocks the ranked source queue and weekly measurement.