Otterly.AI is one of the most affordable entry points in AI visibility tracking, starting at $29/month. Its core plans cover ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot; Gemini, Google AI Mode, and Claude are paid add-ons. The more important distinction is whether you want broad daily monitoring or a repeated recommendation benchmark tied to prioritised actions.
Choose Otterly for a lower-cost daily monitoring entry point. Choose Prescy if you value a repeated ChatGPT + Perplexity recommendation benchmark, evidence-backed actions built on the citations those two engines reliably return, and a later measurement of whether the work changed buyer outcomes.
| Tool | Price (entry) | Engines covered | Prompts tracked | Businesses | Competitors tracked | Tracking frequency |
|---|---|---|---|---|---|---|
| Prescy | $99/mo | ChatGPT up to ×5 + Perplexity ×5 (weekly) | 60 (up to 10 samples each) | 1 | 10 | Weekly |
| Otterly.AI Lite | $29/mo | 4 core (ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot); Gemini, AI Mode and Claude are paid add-ons | 15 | Unlimited brand reports | Automatic brand discovery | Daily |
| Otterly.AI Standard | $189/mo | 4 core; Gemini, AI Mode and Claude are paid add-ons | 100 | Unlimited brand reports | Automatic brand discovery | Daily |
| Peec AI | $95/mo | Choose 3; Claude Enterprise-only | 50 | 1 project | Automatic benchmarking | Daily |
| Profound | $99/mo, billed yearly | 1 at Starter | 50 | 1 business | Competitive presence analysis | Daily |
Public entry-plan details checked July 2026. Pricing and allowances can change; confirm them with each provider before buying.
If you want to understand why a competitor wins and what to change next, Prescy samples ChatGPT (up to ×5) and Perplexity (×5) on each buyer question every week, connects each lost journey to an action, and later measures whether the work changed buyer outcomes. It tracks those two engines on purpose: they are the only ones you can query reliably and get real, traceable citations back from, and the ranked source queue — the pages deciding your category, and the core of the product — is built entirely on those citations. A wider engine count that cannot be scraped consistently or returns answers with no sources would grow the coverage line without improving the queue.
If you only need Otterly's four core engines and price is your first priority, Lite at $29 is genuinely cheaper and runs daily. Its higher tiers support substantially more prompts, unlimited brand reports, API access and mature export options if you need that volume and breadth.
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